Lincoln Public Schools Branding Guidelines

The Lincoln Public Schools (LPS) logo is an honest reflection of who we are, standing as a symbol for all we represent. Originally created in 1984, the logo portrays the educators, books, technology, and support—all so essential to excellence in teaching and learning at LPS.

Our visual identity is one of our most valuable assets. It embodies who we are and unites all our voices, as we are stronger when we stand together as one united organization.

Brand Basics

Typography

Consistent use of LPS typefaces is essential for a memorable and recognizable brand identity.

  • Oswald: Primary geometric sans-serif used for energetic headlines.
  • PT Sans: Primary readable font used for body copy.
  • PT Serif & Caveat: Secondary options to be used sparingly.

Brand Colors

Blue should drive most communication materials, with Red and Green used to enhance the overall message.

  • Primary Blue: #0033A0 (Pantone 286)
  • Secondary Red: #C8102E (Pantone 186)
  • Secondary Green: #007A33 (Pantone 356)

Logo Usage Guidelines

Always use the full-color LPS logo whenever possible. When placing the logo on a colored background, black, grayscale, and white variations are acceptable.

Important Rules:
  • DO NOT change the color of the logo.
  • DO NOT stretch, distort, or rotate the logo.
  • DO NOT change any graphical elements or fonts.
  • DO NOT apply drop shadow effects.
  • DO NOT place the logo on a busy background or one that lacks sufficient contrast.

Note: Use the height of the “n” in the LPS logo as the measurement for the necessary clear space around it.

Resources & Templates

Download Full Brand Guidelines (PDF)
Access Presentation Template (Google Slides)

Need a logo file or department logo?
Email graphics@lps.org to request logos. Please refrain from pulling them off the internet.