{"id":2979,"date":"2018-11-02T10:19:06","date_gmt":"2018-11-02T15:19:06","guid":{"rendered":"https:\/\/home.lps.org\/communications\/?page_id=2979"},"modified":"2026-02-23T16:12:35","modified_gmt":"2026-02-23T22:12:35","slug":"branding-guidelines","status":"publish","type":"page","link":"https:\/\/home.lps.org\/communications\/branding-guidelines\/","title":{"rendered":"Branding Guidelines"},"content":{"rendered":"\t\t<div data-elementor-type=\"wp-post\" data-elementor-id=\"2979\" class=\"elementor elementor-2979\" data-elementor-post-type=\"page\">\n\t\t\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-18959dc4 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"18959dc4\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-d856ee2\" data-id=\"d856ee2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-302f5dbb elementor-widget elementor-widget-heading\" data-id=\"302f5dbb\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Lincoln Public Schools Branding Guidelines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5e7c92c8 elementor-widget elementor-widget-text-editor\" data-id=\"5e7c92c8\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>The Lincoln Public Schools (LPS) logo is an honest reflection of who we are, standing as a symbol for all we represent. Originally created in 1984, the logo portrays the educators, books, technology, and support\u2014all so essential to excellence in teaching and learning at LPS.<\/p><p>Our visual identity is one of our most valuable assets. It embodies who we are and unites all our voices, as we are stronger when we stand together as one united organization.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-755a44d2 elementor-section-full_width elementor-section-height-default elementor-section-height-default\" data-id=\"755a44d2\" data-element_type=\"section\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-6ad02bd4\" data-id=\"6ad02bd4\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-10d4fba2 elementor-widget elementor-widget-heading\" data-id=\"10d4fba2\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Brand Basics<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-78882f2d elementor-widget elementor-widget-text-editor\" data-id=\"78882f2d\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<h3>Typography<\/h3><p>Consistent use of LPS typefaces is essential for a memorable and recognizable brand identity.<\/p><ul><li><strong>Oswald:<\/strong> Primary geometric sans-serif used for energetic headlines.<\/li><li><strong>PT Sans:<\/strong> Primary readable font used for body copy.<\/li><li><strong>PT Serif &#038; Caveat:<\/strong> Secondary options to be used sparingly.<\/li><\/ul><h3>Brand Colors<\/h3><p>Blue should drive most communication materials, with Red and Green used to enhance the overall message.<\/p><ul><li><strong>Primary Blue:<\/strong> #0033A0 (Pantone 286)<\/li><li><strong>Secondary Red:<\/strong> #C8102E (Pantone 186)<\/li><li><strong>Secondary Green:<\/strong> #007A33 (Pantone 356)<\/li><\/ul>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<div class=\"elementor-column elementor-col-50 elementor-top-column elementor-element elementor-element-fb3b4a2\" data-id=\"fb3b4a2\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-4086da9e elementor-widget elementor-widget-heading\" data-id=\"4086da9e\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Logo Usage Guidelines<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7f06a897 elementor-widget elementor-widget-text-editor\" data-id=\"7f06a897\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p>Always use the full-color LPS logo whenever possible. When placing the logo on a colored background, black, grayscale, and white variations are acceptable.<\/p><strong>Important Rules:<\/strong><ul><li><strong>DO NOT<\/strong> change the color of the logo.<\/li><li><strong>DO NOT<\/strong> stretch, distort, or rotate the logo.<\/li><li><strong>DO NOT<\/strong> change any graphical elements or fonts.<\/li><li><strong>DO NOT<\/strong> apply drop shadow effects.<\/li><li><strong>DO NOT<\/strong> place the logo on a busy background or one that lacks sufficient contrast.<\/li><\/ul><p><em>Note: Use the height of the &#8220;n&#8221; in the LPS logo as the measurement for the necessary clear space around it.<\/em><\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<section data-particle_enable=\"false\" data-particle-mobile-disabled=\"false\" class=\"elementor-section elementor-top-section elementor-element elementor-element-6067a89c elementor-section-boxed elementor-section-height-default elementor-section-height-default\" data-id=\"6067a89c\" data-element_type=\"section\" data-settings=\"{&quot;background_background&quot;:&quot;classic&quot;}\">\n\t\t\t\t\t\t<div class=\"elementor-container elementor-column-gap-default\">\n\t\t\t\t\t<div class=\"elementor-column elementor-col-100 elementor-top-column elementor-element elementor-element-4c79148a\" data-id=\"4c79148a\" data-element_type=\"column\">\n\t\t\t<div class=\"elementor-widget-wrap elementor-element-populated\">\n\t\t\t\t\t\t<div class=\"elementor-element elementor-element-413d40f7 elementor-widget elementor-widget-heading\" data-id=\"413d40f7\" data-element_type=\"widget\" data-widget_type=\"heading.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t<h2 class=\"elementor-heading-title elementor-size-default\">Resources &amp; Templates<\/h2>\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-7edec23 elementor-align-center elementor-widget elementor-widget-button\" data-id=\"7edec23\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/drive.google.com\/file\/d\/1w314T9OUM8qbHRpgRKj9knziy3xzIv94\/view?usp=drive_link\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Download Full Brand Guidelines (PDF)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-51ff515a elementor-widget elementor-widget-spacer\" data-id=\"51ff515a\" data-element_type=\"widget\" data-widget_type=\"spacer.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t<div class=\"elementor-spacer\">\n\t\t\t<div class=\"elementor-spacer-inner\"><\/div>\n\t\t<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-5281c6cb elementor-align-center elementor-widget elementor-widget-button\" data-id=\"5281c6cb\" data-element_type=\"widget\" data-widget_type=\"button.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<div class=\"elementor-button-wrapper\">\n\t\t\t\t\t<a class=\"elementor-button elementor-button-link elementor-size-sm\" href=\"https:\/\/docs.google.com\/presentation\/d\/1FuNCqVGdEXpN4R2CSp6Ub9QknggwZN-GG6LlX5WjQT0\/edit?usp=drive_link\" target=\"_blank\">\n\t\t\t\t\t\t<span class=\"elementor-button-content-wrapper\">\n\t\t\t\t\t\t\t\t\t<span class=\"elementor-button-text\">Access Presentation Template (Google Slides)<\/span>\n\t\t\t\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<div class=\"elementor-element elementor-element-20601376 elementor-widget elementor-widget-text-editor\" data-id=\"20601376\" data-element_type=\"widget\" data-widget_type=\"text-editor.default\">\n\t\t\t\t<div class=\"elementor-widget-container\">\n\t\t\t\t\t\t\t\t\t<p style=\"text-align: center; margin-top: 30px;\"><strong>Need a logo file or department logo?<\/strong><br>Email <a href=\"mailto:graphics@lps.org\">graphics@lps.org<\/a> to request logos. Please refrain from pulling them off the internet.<\/p>\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>\n\t\t","protected":false},"excerpt":{"rendered":"<p>Lincoln Public Schools Branding Guidelines The Lincoln Public Schools (LPS) logo is an honest reflection of who we are, standing as a symbol for all we represent. Originally created in 1984, the logo portrays the educators, books, technology, and support\u2014all so essential to excellence in teaching and learning at LPS. Our visual identity is one of our most valuable assets. It embodies who we are and unites all our voices, as we are stronger when we stand together as one united organization. Brand Basics Typography Consistent use of LPS typefaces is essential for a memorable and recognizable brand identity. Oswald: Primary geometric sans-serif used for energetic headlines. PT Sans: Primary readable font used for body copy. PT Serif &#038; Caveat: Secondary options to be used sparingly. Brand Colors Blue should drive most communication materials, with Red and Green used to enhance the overall message. Primary Blue: #0033A0 (Pantone 286) Secondary Red: #C8102E (Pantone 186) Secondary Green: #007A33 (Pantone 356) Logo Usage Guidelines Always use the full-color LPS logo whenever possible. When placing the logo on a colored background, black, grayscale, and white variations are acceptable. Important Rules: DO NOT change the color of the logo. DO NOT stretch, distort, or rotate the logo. DO NOT change any graphical elements or fonts. DO NOT apply drop shadow effects. DO NOT place the logo on a busy background or one that lacks sufficient contrast. Note: Use the height of the &#8220;n&#8221; in the LPS logo as the measurement for the necessary clear space around it. Resources &amp; Templates Download Full Brand Guidelines (PDF) Access Presentation Template (Google Slides) Need a logo file or department logo?Email graphics@lps.org to request logos. Please refrain from pulling them off the internet.<\/p>\n","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"jetpack_post_was_ever_published":false,"footnotes":""},"class_list":["post-2979","page","type-page","status-publish","hentry"],"jetpack_sharing_enabled":true,"jetpack_shortlink":"https:\/\/wp.me\/P2JDXt-M3","_links":{"self":[{"href":"https:\/\/home.lps.org\/communications\/wp-json\/wp\/v2\/pages\/2979","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/home.lps.org\/communications\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/home.lps.org\/communications\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/home.lps.org\/communications\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/home.lps.org\/communications\/wp-json\/wp\/v2\/comments?post=2979"}],"version-history":[{"count":57,"href":"https:\/\/home.lps.org\/communications\/wp-json\/wp\/v2\/pages\/2979\/revisions"}],"predecessor-version":[{"id":8534,"href":"https:\/\/home.lps.org\/communications\/wp-json\/wp\/v2\/pages\/2979\/revisions\/8534"}],"wp:attachment":[{"href":"https:\/\/home.lps.org\/communications\/wp-json\/wp\/v2\/media?parent=2979"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}